Button and Banner standards
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by Judi on Jan 11, 2006
This information is for anyone who uses and/or makes buttons and banners for advertising in particular.
*It is important, considerate, to take into account the standard sizes when offering advertising space, or button-making services.*
Here is a site that gives the standard sizes in advertising images (not listed, but VERY standard is the 120×60) http://www.bannercreator.nu/banner-size.html - For those that need cheap, there is also a free button creator on this site.
The most common size buttons you will come across particularly working with other wahms, or similar:
88×31 - this is a micro button and very small, but some sites like to use them.
120×60 - this is a very standard size - take a look at what mothering.comcharges for a month for this size!)
125×125 - just a square button
234×60 - this is a half-banner, used, but not that much.
468×60 - this is a standard banner size.
The other sizes you come across are: the letterhead, which spans the width of the site 728 x 90; and skyscrapers that typically come in 120×600 or 160×600. There are other sizes that are used, but they are not as common among the work at home communities.
New to all of this? While you are surfing around and you are curious what size something it, right click on it and choose properties from the menu.. there it will tell you the size in pixels. (what’s a pixel? One little dot on your computer screen is a pixel - so you screen is made up of milllions of them!). Nothing come up when you right-click? Keep surfing, on to another site to check it out (it probably has “no right-click” enabled - that is another topic).
One last thing to mention. If you are making advertising images, or need them made, consider the look and feel of the image… the whole reason you are advertising is to get visitors to your site - successful business is dependant on traffic! If your image doesn’t have appeal, you won’t lure visitors to your site. Your image needs to stand up and out and say “HEY, LOOK at me!”
Here’s an example:
This banner is just a quickie I threw together.. I had no “inspiration”, just needed it quick. It was suitable, but didn’t Speak to anyone:
http://www.mommamuse.com/wp-admin/www.momslittlegarden.com/images/banner/mlg-purp-banner-1205.gif
Then, I made this one (hey, I’m not claiming to be a graphic artist, far from it! ha!!). However, I know that in comparison to the other one, this
one does reach out:
www.momslittlegarden.com/images/banner/mlg-animated-banner.gif
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